United Bank Announces Strategic Road Map
United Bank announces the official launching of its long term strategic road map to reach its main goal of becoming one of the top five private Banks in East Africa.
The Bank took the initiative to devise a strategic road map that will lead it on a journey of transformation with the underlying intent of capitalizing on the growth opportunity that presents itself in the country as well as to respond to the positive economic developments unfolding regionally and globally.
Accordingly, in order to reap the benefits that will accrue as a result of the financial deepening taking place in due course, our Bank has undergone a process to contrive a strategic road map. The drive to devise the plan, aims to help us grow our competitive advantage through the continuance of our technological lead in the market. It also aims in setting the conditions to enable us to provide an excellent service that appeals to the ever diversifying needs of customers that are demanding more from banks in a form of personalized and competitive banking services. The strategic plan is therefore, a response to position our Bank to cash on these growth opportunities.
The Bank selected Deloitte Consulting Ltd. for the task after going through an international bid process that involved international consulting firms as competitors. Subsequently, after awarding the project in April 2018 the Bank has been undertaking the project’s multifaceted actions centering on transforming the Bank.
The strategic document re-defined the Bank’s vision & mission statement and core values in line with its aspirations of becoming the preferred financial services provider of innovative solutions across Africa.
The strategic document has undergone different deliberations and approval process by the Bank’s Management and the Bank’s Board of Directors. Consequently, the implementation of the 2030 strategic road map is now in full swing following its official completion and the approval of same by the Bank’s Board of Directors.
United Bank’s management strongly believes the implementation of the strategic road map will play a pivotal role in helping the Bank remain competitive by best leveraging its competitive advantage in light of the increased competition both locally as well as from regional and global perspective.
About United Bank
United Bank is a share company established in 1998 that stands among the few prominent private Banks in Ethiopia, operating all over the country with more than 244 branches and provides an array of banking services that include: conventional, interest free and multi-Channel banking products through various service channels that include Agent Banking, ATMs, POS, Internet banking and Mobile banking services.
United Bank has a distinguished track record in instituting the foundation of convenient banking experience to its customers; adapting itself with the ever changing world of technology, and pioneering in IT backed modern banking services. The Bank has been at the forefront of modern banking in the country, introducing technology based new delivery channels such as internet banking and SMS banking.
ሕብረት ባንክ ፍኖተ ካርታውን ይፋ አደረገ
ሕብረት ባንክ ከምስረታው ጀምሮ ባለፈባቸው 20 የስኬት ዓመታት የገነባውን ትልቅ አቅም አጠንክሮና ይበልጥ አጎልብቶ ለማስቀጠልና በአሁኑ ወቅት በአገራቸንም ሆነ በአፍሪካና በዓለምአቀፍ ደረጃ በሚታዩ ለእድገት በር ከፋች የሆኑ ኢኮኖሚያዊ የለውጥ እንቅስቃሴዎች አኳያ ባንኩን በሚፈለገው ደረጃ ወደፊት እንዲጓዝ ለማስቻል የሚያግዘውን የረጅም ጊዜ ስትራቴጂ ተግባራዊ አደረገ፡፡
ፍኖተ ካርታው ሕብረት ባንክን በምስራቅ አፍሪካ ከሚገኙ 5 ታላላቅ የባንክ ተቋማት አንዱ የማድረግ ታላቅ ራዕይን ሰንቋል፡፡ ሕብረት ባንክ ይህንን የረዥም ጊዜ ስትራቴጂ እንዲነደፍ ምክንያት ከሆኑ ምክንያቶች መካከልም ፍኖተ ካርታው በአሁኑ ወቅት በፋይናንስ ኢንዱስትሪው ላይ በከፍተኛ መጠን እየጨመረ ያለውን ከፍተኛ የሆነ የገበያ ፉክክር ሰብሮ ለመውጣት እና ከዕለት ዕለት እየጨመረ ያለውን የደንበኞች የማያቋርጥ ፍላጎት በቴክኖሎጂ በተደገፈ ዘመናዊ አሰራር በአጥጋቢ ሁኔታ ለመመለስ እንዲቻል የሚጫወተው ሚና የጎላ እንደሚሆን ይጠበቃል፡፡ በተጨማሪም በአሁኑ ወቅት በአፍሪካም ሆነ በዓለም አቀፍ ደረጃ እየታዩ ያሉ መልካም የቢዝነስ እድሎችን ለመጠቀም የሚያስችለውን አቅም በማጎልበት በሁሉም ረገድ ተመራጭ ባንክ የሚሆንበትን መንገድ መቀየስ አንዱ ነው፡፡
በዚህ ረገድ ሕብረት ባንክ አቅሙን ለማጎልበት ከሚያደርገው ጥረት ጎን ለጎን የረዥም ጊዜ የስትራቴጂክ እቅድ የመንደፍ ልምድ ካለው ዓለም አቀፍ ኩባንያ ጋር ያደረገው የሥራ ስምምነት ባንኩን ወደተሻለ የእድገት መስመር እንዲገባ በማገዝ እና በኢንዱስትሪው ውስጥ ያለውን ስምና ዝና አሁን ከሚገኝበት ወደ ላቀ ከፍታ ለመውስድ አይነተኛ እርምጃ እንደሚሆን ይጠበቃል፡፡
ሕብረት ባንክ ስትራቴጂውን ለመንደፍ የሚቸል ኩባንያ ለመምረጥ ዓለም አቀፍ አማካሪ ኩባንያዎችን ያሳተፈ ዓለምአቀፍ የጨረታ ሒደትን የተከተለ ሲሆን፤ ፕሮጀክቱን አሸናፊ ለሆነው በዓለም ካሉት አራት ታላላቅ አማካሪ ኩባንያዎቸ አንዱ ለሆነው ዲሎይት እ.ኤ.አ. በሚያዚያ 2018 ሰጥቷል። የባንኩን ስትራቴጂዊ አካሄድ እና የቢዝነስ ሞዴል በማሻሻል በባንኩ ላይ ሥር ነቀል ለውጥ Transformational Change ለማምጣት በርካታ ስራዎች ተከናውነዋል፡፡ በዚህም መሠረት የባንኩ ራዕይ፣ ተልዕኮ እና እሴቶች ለውጡኑ ታሳቢ ባደረገ መልኩ እንደ አዲስ ዳግም ተቀርፀዋል፡፡
ፍኖተ ካርታው በየደረጃው በባንኩ ማነጅመንትና ዲሬክተሮቸ ቦርድ አባላት ውይይት ተደርጎበት የዳበረ ሲሆን፣በመጨረሻም የባንኩ የዲሪክተሮች ቦርድ ያፀደቀው ነው፤ ይህንን ተከትሎም የስትራቴጂው ቀጣይ ምዕራፍ የሆነው የትግበራ ሒደት ይፋ ተደርጓል፡፡ ይህ 2030 (እ.ኤ.አ) .ፍኖተ ካርታ ባንኩን በዓለም አቀፍ ደረጃ ተወዳዳሪ እንዲሆን ያስችለዋል፡፡
ስለ ሕብረት ባንክ
ሕብረት ባንክ በኢትዮጵያ የባንክ ኢንዱስትሪ ውስጥ ባለው ጠንካራ የፋይናንስ አቅም፣ በሕዝብ ዘንድ ባዳበረው አመኔታና የላቀ ዝና በግንባር ቀደምነት ስማቸው ከሚጠቀሱ ጥቂት የግል ባንኮች ተርታ የሚመደብ ሲሆን፤ በአሁኑ ወቅት በሁሉም የአገሪቱ ክልሎች የተሰራጩ ከ244 በላይ ቅርንጫፎች በመክፈት ዘርፈ ብዙ የሆኑ የባንክ አገልግሎቶች የሚሠጥ ትልቅ የባንክ ተቋም ነው፡፡
ዘመናዊ የባንክ አገልግሎቶችን ለአገራችን በማስተዋወቅ ፈርቀዳጅ የሆነው ሕብረት ባንክ በግንባር ቀደምነት ለአገራችን የባንክ ዘርፍ ካስተዋወቃቸው ዘመናዊ የባንክ አገልግሎቶች መካከል የኢንተርኔት የባንክ አገልግሎት፣ የኤስኤምኤስ የባንክ አገልግሎትና የስልክ የባንክ አገልግሎቶች በዋነኝነት የሚጠቀሱ ሲሆን፤ በአሁኑ ወቅትም በላቀ የቴክኖሎጂ ውጤት በመደገፍ ዘርፈ ብዙ የባንክ አገልግሎቶችን ለተጠቃሚዎች ያቀርባል፡፡ ከሚሰጣቸው አገልግሎቶች መካከልም የሕብር የኢንተርኔት የባንክ አገልግሎት፣ የሕብር የሞባይል የባንክ አገልግሎት፣ የሕብር የወኪል የባንክ አገልግሎት፣ ከወለድ ነፃ የባንክ አገልግሎትና ሌሎችም የመልቲ ቻናል የባንክ አገልግሎቶች ተጠቃሽ ሲሆኑ ሌሎችም ዘርፈ ብዙ የሆኑ መደበኛ የባንክ አገልግሎቶችን ለደንበኞች ያቀርባል፡፡
Ethiopian Airlines and Hibret Bank Launch New Co-Branded Debit Card : January 2, 2019
Ethiopian Airlines and United Bank have launched the first Co-branded debit card tailored to provide Ethiopian Sheba Miles members with bonus miles for their spending using the debit card.
The new debit Card entitles ShebaMiles members to 5 bonus miles for every 100-birr spending made with the Co-Branded Card.
Regarding the launch of the co-branding, Mr. Tewolde GebreMariam, Group CEO of Ethiopian Airlines remarked, “We are extremely pleased to have partnered with United Bank on the co-branding program, which brings with it a superior value proposition to all our ShebaMiles members. As we keep building our customer base, the co-brand program gives us edge and enables Sheba Miles cardholders enjoy additional perks including paying all their shopping, dining, travel or any other payments conveniently with the Co-branded debit card on United Bank PoS machines and earn 5,000 bonus miles for a total spending of 15,000 Birr in two months.
As a customer-focused airline, we will keep leveraging simplified systems and technology solutions that enable our customers enjoy privileges and the luxury of exclusivity. Mr. Taye Dibekulu, United Bank’s President on his part remarked the new co-branding partnership with Ethiopian that unfolded on the New Year’s Day of 2019, will bestow a win-win situation for at least four players, including United Bank, Ethiopian Airlines, the co-branded card holders as well as Merchants. He noted United Bank will get leverage in boosting the number of its card holders by deploying more PoS machines at merchants’ site over and above the promotional benefits that it will get by aligning with Ethiopian, the fastest growing Airline in Africa. Likewise Ethiopian also benefits from building its customer base from a non-flight scheme. Customers on the other hand, will get the chance to accumulate extra miles from off- flight experience, while merchants enjoy more sales from selling their goods and services via PoS.
The new Co-branded card is accessible at all United Bank branches.
About Ethiopian
Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seventy plus years of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.
Ethiopian commands the lion’s share of the Pan-African passenger and cargo network operating the youngest and most modern fleet to more than 119 international passenger and cargo destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft. Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with Six business centers: Ethiopian International Services; Ethiopian Cargo & Logistics Services; Ethiopian MRO Services; Ethiopian Aviation Academy; Ethiopian ADD Hub Ground Services and Ethiopian Airports Services. Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.
For more information about this press release, please contact:
Mr.AsratBegashaw
Manager Corporate Communications, Ethiopian Airlines
Tel :( 251-1)517-89-07/656/165/913/529
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.facebook.com/ethiopianairlines
About United Bank
United Bank was incorporated as a Share Company on 10 September 1998 in accordance with the Commercial Code of Ethiopia of 1960 and the Licensing and Supervision of Banking Business Proclamation No. 84/1994.
Over the years United Bank built itself into a progressive and modern banking institution, endowed with a strong financial structure and strong management, as well as a large and ever-increasing customers and correspondent base. Today, United Bank provides an array of banking services that include: conventional, interest free and multi-Channel banking products through various service channels that include Agency Banking, ATMs, POS, Internet banking and Mobile Banking.Our Hilton Branch provides a 24hrs banking service all year round. Moreover the Bank has a branch outlet in all the regions of the country including in the developing regions.
United is happy to partner with our National Flag Airline (EAL) in the area of payment modernization and customer experience enhancement. Electronic payment facilitates customers’ transaction in a convenient and realizable manner. Moreover, this partnership gives advantage for both (EAL and UB) customers to have additional benefit from their daily payment transaction.
This partnership enhance the electronic payment and digital payment experience which in turn brings a paradigm shift with the customers and also opportunity for fast development of efficient payment system which is a necessity for economic development .
United Bank has a distinguished track record in instituting the foundation of convenient banking experience to its customers; adapting itself with the ever changing world of technology, and pioneering in IT backed modern banking services. The Bank has been at the forefront of modern banking in the country, introducing technology based new delivery channels such as internet banking and SMS banking.
United Bank's priority in the coming years is to enhance its customer experience and its customers’ base as well as maximizing its return on equity and benefiting from the latest technology in order to keep abreast with the latest developments in the local and international financial services industry.
For more information about this press release, please contact:
Mr. TarekegneAssefa
Manager,Marketing and Corporate Planning,United Bank S.C.
Tel :( 251-4)700-03-77/64
This email address is being protected from spambots. You need JavaScript enabled to view it.
